Our mission is to educate, inspire and entertain.

We aim to educate people about their food – where it comes from, how it’s made, and show how much better food tastes when it’s from scratch. We want to inspire our audience to release from the recipe and cook with passion and confidence, from the heart. We aim to entertain our audience with a fresh perspective on the cooking show genre, an irreverent point-of-view, and genuine interactions with real artisans and producers. We want to reconnect our audience with their food heritage, to help foster new traditions, and to empower real people though a true understanding of cooking.